Heritage Retail

Services: Retail Review

Whether you are setting up a new shop or want to review performance in an existing enterprise, Town Crafting can offer a range of services to support the process. We can provide an independent review or work with in-house teams to develop a strategy that fits the needs of the location and provides practical insight and ownership of future delivery.

Using a variety of techniques we can help to identify the gaps in skills, knowledge or data, build effective solutions to meet your needs and capture the  agreed plans in useful working documents.

Services: Range Planning

We can help you develop a range of product to sell in your shop or on your website which tells the story of your museum's collection or your attraction's history. Product can be sourced from carefully selected suppliers or we can help you to develop bespoke ranges based on the artefacts in your collection of the architecture of the place.

We can help identify what is likely to sell well, review profitability and advice on pricing policy, develop an offer for different audiences  and help you to merchandise your stock effectively.

Services: Training

We can offer a range of training on a one-to-one or group basis to help your shop maximise its potential to enhance the visitor experience, contribute to the running costs of the site through enhanced profitability and help build awareness of the collection.

Training courses are delivered directly by us or by carefully selected trainers covering the following topics:

• Customer service
• Selling skills
• Display and merchandising
• Brand development
• Setting and managing your shop budget and measuring performance